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On studying the psychology of color as effects on human emotions and human cognition

The Psychology of Color is primarily still within the realms of folk or commonsense psychology and has been widely associated with culture. The significance of color could well be related with particular cultures, emotions and situations although there are very few scientific experiments on color or a scientifically valid ‘color psychology’. The psychology of color studies the effects of colors on human feelings and behavior. It is usually believed that red makes people happy or fervent and yellow raises alertness, white is about purity and cleanliness, black evokes a sense of mystery, loss or anonymity.

Some of the earlier theories of color and its association with psychology could be traced back to Goethe who suggested that colors may have moral associations and tend to produce extreme emotional states such as blue produces tranquility and red creates aroused emotional states. Luscher, a Swiss psychologist suggested that individual personality traits could be associated with preferences for certain colors. However such tests have long been considered as unscientific and inaccurate and no general scientific consensus has been reached on the effects of colors on human emotions. Yet color theory and the supposed impact of colors have been widely recognized and applied in all facets of life from advertisements to interior designs.

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